I'm a UI/UX and Visual Designer passionate about merging aesthetics with communication. I aim to apply creativity and leadership for impactful projects and captivating visual experiences.
My Design Process
Understand & Define
Interviews, Problem
Statement, Personas,
Hypothesis and Assuption
Ideate & Explore
Brainstorming,
Low and Medium-Fidelity Wireframe
Design & Build
Visual/UI Design
High-Fidelity Wireframe, and Prototype
Test & Validate
Usability test, A/B Testing
Professional Values
User-Centered Approach
Prioritizing the needs and preferences of users, empathizing with their experience, and creating designs that are intuitive and user-friendly.
Adaptability
Being open to change and ready to adjust designs based on user feedback, project requirements, and emerging design trends.
Collaboration
Working well in a team environment, collaborating with developers, product managers, and other team members to deliver cohesive and successful designs.
Problem-Solving
Being resourceful and adaptable in addressing design challenges, finding solutions to enhance usability and visual impact.
Testimonials
Tricia Samay
Manager, Media Services Conestoga College
"... She is a good communicator and regularly provided status updates and delivered everything on time and of high quality. Paula can be counted on to do what she says will be done".
Scott McManus
Professor & Program Coordinator, Conestoga College
"... Paula conducted herself in a professional manner and consistently delivered high-quality work. She has a keen eye for design and is always looking for ways to push the boundaries and create innovative solutions..."